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Internet Marketing Strategies for Suffolk Hotels

Internet Marketing strategies for Hotels

Following our recent surveys it's clear that one of the ways we should be able to add value to our clients is through providing information on low cost marketing solutions that will help you meet your marketing objectives and increase revenues through
- raising the profile of your business
- finding more customers and ensuring that existing customers return on a regular basis
- building and communicating with your database.

Merrill Lynch predicts that by the end of next year 45% of all Hotel bookings will be made online. Make sure you're getting your share!

We have arranged 3 webinars/conference calls on the subject of Internet Strategies for Hotels which will help you dramatically improve your online results. These are aimed at all Hoteliers in Suffolk whether internet marketing is a new area to you, or whether the internet is already driving most of your bookings, we believe there is something here for you.

Did you know that on average across the Hotel industry that 3% of visitors to a Hotels website will make a booking? For your own website, do you know how close you are to that industry average, or what strategies you can employ to bring you closer to that figure? Major Hotel brands are generating 40%+ of their Hotel bookings via their own websites, how does that compare to your website?

We've teamed up with Hotels internet specialists P3.ie to bring you 3 webinars/teleconference calls. p3 is a specialist Company which provides online marketing solutions for Hoteliers. Their clients include Jurys Inn, The Doyle Collection (formerly Jurys Doyle), Carlton Hotels as well as many small hotels throughout Ireland and the UK. Please see their website above for more information on them.

Each of the three webinars have been designed to cover different areas of online marketing. You can attend all three webinars or pick which ones are most appropriate to you.

Webinar 1
Introduction to Online Marketing - A Practical Guide
Key Areas Covered
- Current Hotel marketing trends; Search Engine Optimisation - where to start? Don't be blinded by the 'experts'; Key metrics to use to evaluate your website; Introduction to Pay Per Click (PPC) advertising - what is it and how to make sure you don't waste money on it?

Webinar 2
Driving Internet Business For Your Hotel
Key Areas Covered
: direct internet distribution vs third party sites (eg booking.com etc); PPC - a closer look at what you should be doing; User Generated Content (UGC) - what is happening, Pros and Cons, is TripAdvisor the be all and end all?

Webinar 3
Increasing Your Share of Internet Business
Key Areas Covered
: Email marketing - what metrics you should look at; reservations systems - are they worth the investment?; Social Networks - should they be part of your strategy?; a closer look at SEO and long tail keywords.

All webinars will start with a 20-30 minute presentation from p3, followed by 30 minute interactive Q&A which will be your chance to pick the experts brains on issues affecting your Hotel. Obviously they can't give detailed 1:1 advice but can cover most subjects generically. Thereafter if you want to follow up on any specific issues with P3 that you think they might be able to help you with their full contact details will be provided.

Booking Details - Times, Dates and Costs

Webinar 1 - Wednesday 10th June at 2.30pm
Webinar 2 - Wednesday 10th June at 4pm
Webinar 3 - Thursday 11th June at 2.30pm

All webinars will be recorded so if you register but miss one we can send you a link to the recording to listen to at your convenience.

You can join the webinars online or on the phone. We will send you a login link and a phone number when you register.

Cost - each webinar will cost 25 for clients and 35 for non clients. To book all 3 costs 60 for clients and 90 for non clients. This is excellent value for money but if you don't feel that the information you've heard is worth what you paid you can have your money back, no questions asked.

Register Now - - Send Email or call 0845 362 7855


The next webinar will be on online video and the substantial difference video can make to your online conversion rates as well your websites rankings in the search engines.

We all know that today's online shoppers are much savvier when it comes to online bookings, demanding an abundance of attractive and professionally presented inforamtion before fully committing. This can seem daunting for smaller clients but the reality is that online video need not be expensive, time consuming or complicated. Watch this space!